Soft Assembly is a sensory ice cream shop that dissolves the boundary between product and architecture. Every element—from the inflated vertical wall system to the counter’s pillowy form—appears to emerge from the same material logic: buoyant, luminous, and tactile.

The space is built on repetition and rhythm. Inflated vertical panels frame the interior like an arctic cathedral, creating a surreal quietness where light becomes material. The counter floats in the center like a soft-core monolith—functional yet playful, tactile yet abstract.

There is no color, only light and volume. This decision heightens the experience of texture and movement, allowing shadows to perform across the inflated skins. Here, ice cream is not merely served—it is staged, as part of a spatial choreography that feels both futuristic and childlike.

Soft Assembly questions the line between architecture and installation. It invites touch, wonder, and momentary escape—softening the edges of everyday routines through form and light.